Friars And Coventry Lumber Announce Multi-Year Partnership

Dec. 11, 2017

FOR IMMEDIATE RELEASE MEDIA CONTACT: Jennifer Duncan Learfield’s Providence Friars Sports Properties (469) 767-8324

PROVIDENCE, R.I. (Dec. 8, 2017) – Providence College Athletics and Coventry Lumber announced today the start of a multi-year relationship secured by the Friars’ multimedia rights holder, Learfield’s Providence Friars Sports Properties.

Coventry Lumber’s new corporate partnership with the Friars will be anchored by a yearly philanthropic initiative designated to occur during the men’s basketball season. For every successful free throw made by the Friars at home, Coventry Lumber will earmark $10 for Hope Hospice & Palliative Care Rhode Island, the second oldest hospice in the nation and most experienced hospice agency in the state. The basketball-centric effort will provide significant and much needed funding for the Providence-based facility, which celebrated its 40-year anniversary in October 2016.

The season-long initiative started with the Friars’ game against the Minnesota Golden Gophers on November 13. Along with the five games that have followed, a total of $930 already has been designated by Coventry Lumber for Hope Hospice & Palliative Care Rhode Island.

"We are excited to announce this partnership with Coventry Lumber," said Providence College Athletic Director Bob Driscoll. "We appreciate Coventry Lumber's support of the Friars and their philanthropic efforts to help and aid those in our community.”

“We couldn’t be happier to be able to support Providence College Athletics and align this give-back initiative with the Friars’ men’s basketball team, which has an incredible winning track record, high level of integrity and community commitment,” added Coventry Lumber President Bill Finnegan. “Hope Hospice is a necessary organization to assist in the next phases of life that we all encounter at one point, and we are pleased to help them through our relationship with the Friars.”

“Coventry Lumber is dedicated to making sure the community is a focal point of how they do business, and we couldn’t be more pleased to have them on board as our newest Friars’ corporate partner and are grateful for their support,” added JJ Alberts, general manager for Learfield’s Providence Friars Sports Properties.

The Finetco group of companies, which includes Coventry Lumber, West Haven Lumber, Welco and Lenihan Lumber, provides quality building products to builders, contractors and retail customers throughout New England and New York.

In addition to Providence College, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

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