Providence College Offers Fans Free Desktop Alert Application, The B-Line


Oct. 2, 2009


Providence, RI - Providence College today announced it has added a free downloadable desktop alert application, The B-Line, to its official athletic web site (www.friars.com ), providing fans and alumni of the Friars instant access to information related to the Providence College.

The B-Line gives fans a full view of Providence College, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to friars.com . Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official site, www.friars.com.

Friars.com is produced and hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to Providence College and friars.com through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.

"CBS College Sports Network is thrilled to bring the B-Line to the users of friars.com and to fans and alumni of Providence College around the world," said Robert Schupler, Senior Vice President, University Sales & Marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."

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For Information Contact:

CBS College Sports Network: Alex Riethmiller 954.489.4235 or ariethmiller@cbs.com

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